Credits
WOW
Director / Designer ：Takafumi Matsunaga
Technical Director ：Shunsaku Ishinabe, Kensuke Arakawa
Programmer : Seiya Takasawa
UI Designer ：Takaaki Morita
Producer ：Ko Yamamoto
HAKUTEN
Designer : Aki Ito
Construction Manager ：Daisuke Takahashi
Producer ：Tomoki Ota
Agency : Wieden + Kennedy Tokyo
Director / Designer ：Takafumi Matsunaga
Technical Director ：Shunsaku Ishinabe, Kensuke Arakawa
Programmer : Seiya Takasawa
UI Designer ：Takaaki Morita
Producer ：Ko Yamamoto
HAKUTEN
Designer : Aki Ito
Construction Manager ：Daisuke Takahashi
Producer ：Tomoki Ota
Agency : Wieden + Kennedy Tokyo
SWIPE MART
Tinder Japan｜2022
In September 2022, dating app “Tinder” opened an original convenience store called "SwipeMart" for a limited time in Shibuya Center Street as part of their brand campaign based on the theme of “Live Young Again.”
The Tinder logo and functions were used as motifs to create SwipeMart products such as original hot snacks, instant noodles, snacks, drinks, and underwear. These limited editions were distributed to users over the age of 18 who downloaded Tinder.
WOW led the planning, development, and installation of the “SwipeBooth” photo booth inside the store. The youthful memories captured at SwipeMart became original content that could only be made with Tinder. You could swipe right to “LIKE” the photos you took, or swipe left to say “NOPE” for the photos you wanted to retake. Sensing, UI design, and motion were explored with the aim of creating an experience of actually using the app.
The photos could be downloaded on the spot and shared with friends or used as a Tinder profile picture. An interactive environment was created, with new encounters and experiences in the store.
The Tinder logo and functions were used as motifs to create SwipeMart products such as original hot snacks, instant noodles, snacks, drinks, and underwear. These limited editions were distributed to users over the age of 18 who downloaded Tinder.
WOW led the planning, development, and installation of the “SwipeBooth” photo booth inside the store. The youthful memories captured at SwipeMart became original content that could only be made with Tinder. You could swipe right to “LIKE” the photos you took, or swipe left to say “NOPE” for the photos you wanted to retake. Sensing, UI design, and motion were explored with the aim of creating an experience of actually using the app.
The photos could be downloaded on the spot and shared with friends or used as a Tinder profile picture. An interactive environment was created, with new encounters and experiences in the store.
Credits
WOW
Director / Designer ：Takafumi Matsunaga
Technical Director ：Shunsaku Ishinabe, Kensuke Arakawa
Programmer : Seiya Takasawa
UI Designer ：Takaaki Morita
Producer ：Ko Yamamoto
HAKUTEN
Designer : Aki Ito
Construction Manager ：Daisuke Takahashi
Producer ：Tomoki Ota
Agency : Wieden + Kennedy Tokyo
Director / Designer ：Takafumi Matsunaga
Technical Director ：Shunsaku Ishinabe, Kensuke Arakawa
Programmer : Seiya Takasawa
UI Designer ：Takaaki Morita
Producer ：Ko Yamamoto
HAKUTEN
Designer : Aki Ito
Construction Manager ：Daisuke Takahashi
Producer ：Tomoki Ota
Agency : Wieden + Kennedy Tokyo
Related
- All
- Featured
- Commercial
- Motion Graphics
- Installation
- Prototype
- Product
- UI/UX
Works
CITIZEN 2024 New Product Announcement 100th Anniversary of the first CITIZEN watch / Official website
CITIZEN｜2024
The Battle of Sekigahara 3D Motion Graphic Display
HITOHATA / Tourism Agency / Okazaki City / Sekigahara Town / Gifu Prefecture
