Credits
Creative Director : Kosuke Oho
Planner : Moe Goto
Director / Designer : Tatsuki Kondo
Designer : Rin Matsunaga
Technical Director / Programmer : Shunsaku Ishinabe
UI Designer : Takaaki Morita
Producer : Ko Yamamoto
Music : Masato Hatanaka
Planner : Moe Goto
Director / Designer : Tatsuki Kondo
Designer : Rin Matsunaga
Technical Director / Programmer : Shunsaku Ishinabe
UI Designer : Takaaki Morita
Producer : Ko Yamamoto
Music : Masato Hatanaka
e-plegona
Yamaha Motor Co., Ltd. / Yamaha Corporation｜2023
This work is a joint project from the design departments of both Yamaha Motor Company, Ltd., and Yamaha Corporation. Both companies perform research to explain the essence of the experience of “deep emotion,” which is their shared corporate vision. And they created an installation through which one can experience part of their research results as an artwork. Yamaha converted the mechanism of “deep emotion,” which they clarified through their research, into an interactive experience that uses sound and image so that anyone can enjoy it. They made it possible to experience “deep emotion” without resorting to language or culture. This work is being exhibited in several domestic and international exhibitions, including SXSW 2023, as a prototype that displays the research results of both Yamaha companies.
WOW is in charge of planning and creating the entire installation art. It rebuilt the mechanism of “deep emotion,” defined according to Yamaha's research, and applied the mechanism to create an experience for anyone to enjoy. Two people experience this installation. One person produces a sound note, and the other can produce a tone by hitting the note. The two of them design and create a rhythm by turns. Thus, they understand an abstracted intent as in a jazz session or soccer passing. And this leads to a deep emotion of having communicated. WOW is handling all the planning and creation, such as the experience design, image and sound, and system design.
▶︎ SXSW2023
Awards
Red Dot Award
Brands & Communication Design 2024
WOW is in charge of planning and creating the entire installation art. It rebuilt the mechanism of “deep emotion,” defined according to Yamaha's research, and applied the mechanism to create an experience for anyone to enjoy. Two people experience this installation. One person produces a sound note, and the other can produce a tone by hitting the note. The two of them design and create a rhythm by turns. Thus, they understand an abstracted intent as in a jazz session or soccer passing. And this leads to a deep emotion of having communicated. WOW is handling all the planning and creation, such as the experience design, image and sound, and system design.
▶︎ SXSW2023
Awards
Red Dot Award
Brands & Communication Design 2024
Credits
Creative Director : Kosuke Oho
Planner : Moe Goto
Director / Designer : Tatsuki Kondo
Designer : Rin Matsunaga
Technical Director / Programmer : Shunsaku Ishinabe
UI Designer : Takaaki Morita
Producer : Ko Yamamoto
Music : Masato Hatanaka
Planner : Moe Goto
Director / Designer : Tatsuki Kondo
Designer : Rin Matsunaga
Technical Director / Programmer : Shunsaku Ishinabe
UI Designer : Takaaki Morita
Producer : Ko Yamamoto
Music : Masato Hatanaka
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HITOHATA / Tourism Agency / Okazaki City / Sekigahara Town / Gifu Prefecture
