Credits
INNOVATION THEATER VIDEO
Director : Shigetaka Makabe
CG design : GORAKU
Music : Tokuro Oka
Sound Effect : paco
TECHNOLOGY ZOOM VIDEO
Director : Hiroshi Ouchi
CG Designer : Kazunori Kojima
Sound Effect : paco
SKINCARE LAB VIDEO
Director : Shigeru Makino
CG Designer : Misaki Horai / Ryoichi Kuboike
Music : dajistudio
Producer : Yasuaki Matsui
--------
Photo : Nacasa & Partners Inc.
Director : Shigetaka Makabe
CG design : GORAKU
Music : Tokuro Oka
Sound Effect : paco
TECHNOLOGY ZOOM VIDEO
Director : Hiroshi Ouchi
CG Designer : Kazunori Kojima
Sound Effect : paco
SKINCARE LAB VIDEO
Director : Shigeru Makino
CG Designer : Misaki Horai / Ryoichi Kuboike
Music : dajistudio
Producer : Yasuaki Matsui
--------
Photo : Nacasa & Partners Inc.
SHISEIDO BEAUTY PLAYGROUND
SHISEIDO｜2021
“PLAY BEAUTY” is the concept for the SHISEIDO BEAUTY PLAYGROUND opened within Shiseido’s Nasu factory, where in addition to factory tours showing the actual processes from manufacturing to shipment, visitors can also learn while enjoying a variety of content showcasing “high quality and safe manufacturing” and “information about cosmetics.”
WOW produced three pieces of content for the facility: the “INNOVATION THEATER VIDEO” featured in the “INNOVATION THEATER,” the “TECHNOLOGY ZOOM VIDEO” that allows visitors to reflect on the various stages of the manufacturing process after visiting the facility, and the “BALL COASTER VIDEO,” featured in the SKINCARE LAB, where visitors can experience the history of Shiseido’s long history of research and development that enabled the manufacturing of retinol.
INNOVATION THEATER VIDEO
A video to inform visitors about the history of Shiseido and develop interests in the Nasu factory. A moving point-of-view is used to create a feeling of being on a ride, taking advantage of the theater’s shape. The screen was designed to express elements of both beauty and enjoyable.
TECHNOLOGY ZOOM VIDEO
Elements of the manufacturing process that are difficult to show directly on a tour, such as whipping of lotion and dehumidifying lipstick are explained with graphics and animations. The shapes of the bottles and containers on the wall are used to create an effect similar to projection mapping.
SKINCARE LAB VIDEO
Within the “SKINCARE LAB,” four-ball coasters are used to have enjoyably learn about the history of retinol development and its effects. WOW was responsible for the videos played on the two monitors embedded in the ball coasters. The timing of the videos is linked to the ball coasters, creating a playful video experience.
WOW produced three pieces of content for the facility: the “INNOVATION THEATER VIDEO” featured in the “INNOVATION THEATER,” the “TECHNOLOGY ZOOM VIDEO” that allows visitors to reflect on the various stages of the manufacturing process after visiting the facility, and the “BALL COASTER VIDEO,” featured in the SKINCARE LAB, where visitors can experience the history of Shiseido’s long history of research and development that enabled the manufacturing of retinol.
INNOVATION THEATER VIDEO
A video to inform visitors about the history of Shiseido and develop interests in the Nasu factory. A moving point-of-view is used to create a feeling of being on a ride, taking advantage of the theater’s shape. The screen was designed to express elements of both beauty and enjoyable.
TECHNOLOGY ZOOM VIDEO
Elements of the manufacturing process that are difficult to show directly on a tour, such as whipping of lotion and dehumidifying lipstick are explained with graphics and animations. The shapes of the bottles and containers on the wall are used to create an effect similar to projection mapping.
SKINCARE LAB VIDEO
Within the “SKINCARE LAB,” four-ball coasters are used to have enjoyably learn about the history of retinol development and its effects. WOW was responsible for the videos played on the two monitors embedded in the ball coasters. The timing of the videos is linked to the ball coasters, creating a playful video experience.
Credits
INNOVATION THEATER VIDEO
Director : Shigetaka Makabe
CG design : GORAKU
Music : Tokuro Oka
Sound Effect : paco
TECHNOLOGY ZOOM VIDEO
Director : Hiroshi Ouchi
CG Designer : Kazunori Kojima
Sound Effect : paco
SKINCARE LAB VIDEO
Director : Shigeru Makino
CG Designer : Misaki Horai / Ryoichi Kuboike
Music : dajistudio
Producer : Yasuaki Matsui
--------
Photo : Nacasa & Partners Inc.
Director : Shigetaka Makabe
CG design : GORAKU
Music : Tokuro Oka
Sound Effect : paco
TECHNOLOGY ZOOM VIDEO
Director : Hiroshi Ouchi
CG Designer : Kazunori Kojima
Sound Effect : paco
SKINCARE LAB VIDEO
Director : Shigeru Makino
CG Designer : Misaki Horai / Ryoichi Kuboike
Music : dajistudio
Producer : Yasuaki Matsui
--------
Photo : Nacasa & Partners Inc.
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