Credits
WOW
Creative Director / Producer：Yuki Tazaki
Art Director：Hiroshi Ouchi
Visual Designers：Yusuke Mizuno, Shota Oga
Programmers：Seiya Takasawa
Movie Generate API：Tomohiro Nagasaki
Production Manager：Fumihito Anzai
Programmers：Maxilla inc.
Interactive Sound Designer：Shoji Nakaoka (bitztream)
Creative Director / Producer：Yuki Tazaki
Art Director：Hiroshi Ouchi
Visual Designers：Yusuke Mizuno, Shota Oga
Programmers：Seiya Takasawa
Movie Generate API：Tomohiro Nagasaki
Production Manager：Fumihito Anzai
Programmers：Maxilla inc.
Interactive Sound Designer：Shoji Nakaoka (bitztream)
NIKE TECH PACK BOX TOKYO
NIKE｜2013
WOW was responsible for producing and directing the interactive event “TECH PACK”, which is an integral part of Nike’s Sports Wear global relaunch. At this event, visitors experienced the clothing while enjoying the interactive LED display panel. To fully experience all the features of NIKE’s new TECH PACK sports clothing, people actually needed to try it on and try it out. Once visitors put on the TECH PACK, they got creative and moved freely in front of the huge LED screen.
About the Installation
TECH PACK kinetically reacts to your body movements, translates your moves, and displays everything on the screen; the FIT, FEEL and FUNCTION. People can enjoy TECH PACK visually on the screen, as well as by the way it feels when worn. At the event, professional photographers were taking photos, and after the event, the photos and video, were put up on the TECH PACK website for everyone to enjoy.
About the Installation
TECH PACK kinetically reacts to your body movements, translates your moves, and displays everything on the screen; the FIT, FEEL and FUNCTION. People can enjoy TECH PACK visually on the screen, as well as by the way it feels when worn. At the event, professional photographers were taking photos, and after the event, the photos and video, were put up on the TECH PACK website for everyone to enjoy.
Credits
WOW
Creative Director / Producer：Yuki Tazaki
Art Director：Hiroshi Ouchi
Visual Designers：Yusuke Mizuno, Shota Oga
Programmers：Seiya Takasawa
Movie Generate API：Tomohiro Nagasaki
Production Manager：Fumihito Anzai
Programmers：Maxilla inc.
Interactive Sound Designer：Shoji Nakaoka (bitztream)
Creative Director / Producer：Yuki Tazaki
Art Director：Hiroshi Ouchi
Visual Designers：Yusuke Mizuno, Shota Oga
Programmers：Seiya Takasawa
Movie Generate API：Tomohiro Nagasaki
Production Manager：Fumihito Anzai
Programmers：Maxilla inc.
Interactive Sound Designer：Shoji Nakaoka (bitztream)
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