Credits
Creative Director : Kosuke Oho
Director : Tatsuki Kondo
CG Designer：Kazunori Kojima
Music : Tomohiro Nagasaki
Producer : Yasuaki Matsui
Director : Tatsuki Kondo
CG Designer：Kazunori Kojima
Music : Tomohiro Nagasaki
Producer : Yasuaki Matsui
MAZDA Design Touch 2019 “ART OF LIGHT -reflection-”
MAZDA｜2019
Mazda’s new crossover SUV Mazda CX-30 appeared in the Autumn Design Event Tokyo Midtown DESIGN TOUCH 2019, an event with the concept of “enjoying design with all five senses.” WOW was responsible for producing and directing the exhibition space for CX-30, as well as the artistic imagery.
WOW has created an advanced and unique space with the theme of “ART OF LIGHT -reflection-.” Multiple large LED monitors were placed around the CX-30 to express the beauty of the “Transition of Light,” symbolizing the deepened Mazda design concept “Kodo” (Soul of Motion). This space was created to resonate with Mazda’s thoughts, aiming to raise car design into an art form so that the beauty of the car stimulates the sensibility of the people who see it, and every day spent with a Mazda vehicle becomes creative.
WOW has created an advanced and unique space with the theme of “ART OF LIGHT -reflection-.” Multiple large LED monitors were placed around the CX-30 to express the beauty of the “Transition of Light,” symbolizing the deepened Mazda design concept “Kodo” (Soul of Motion). This space was created to resonate with Mazda’s thoughts, aiming to raise car design into an art form so that the beauty of the car stimulates the sensibility of the people who see it, and every day spent with a Mazda vehicle becomes creative.
Credits
Creative Director : Kosuke Oho
Director : Tatsuki Kondo
CG Designer：Kazunori Kojima
Music : Tomohiro Nagasaki
Producer : Yasuaki Matsui
Director : Tatsuki Kondo
CG Designer：Kazunori Kojima
Music : Tomohiro Nagasaki
Producer : Yasuaki Matsui
Related
- All
- Featured
- Commercial
- Motion Graphics
- Installation
- Prototype
- Product
- UI/UX
Works
CITIZEN 2024 New Product Announcement 100th Anniversary of the first CITIZEN watch / Official website
CITIZEN｜2024
The Battle of Sekigahara 3D Motion Graphic Display
HITOHATA / Tourism Agency / Okazaki City / Sekigahara Town / Gifu Prefecture
