Credits
Director / Designer : Takafumi Matsunaga
Producer : Ko Yamamoto
Line Producer : Tatsuya Inukai (HATCH)
Production Manager : Go Ichikawa (HATCH)
DOP / Photographer : Toshio Ohno
Lighting / Gaffer : Isao Amano
Production Design / Props : Agnes Nata
Stylist : Leonard Arceo
Hair / Make-up : Mao Dooley
Pixel Animation : EXCALIBUR
Music / Sound Design : TORIENA
Color Grading : Yukino Kobayashi (Artone Film)
Agency : AKQA
Producer : Ko Yamamoto
Line Producer : Tatsuya Inukai (HATCH)
Production Manager : Go Ichikawa (HATCH)
DOP / Photographer : Toshio Ohno
Lighting / Gaffer : Isao Amano
Production Design / Props : Agnes Nata
Stylist : Leonard Arceo
Hair / Make-up : Mao Dooley
Pixel Animation : EXCALIBUR
Music / Sound Design : TORIENA
Color Grading : Yukino Kobayashi (Artone Film)
Agency : AKQA
SOUND BURGER
audio-technica｜2023
audio-technica's analog record player SOUND BURGER. Long-awaited new colors have appeared for the popular model that was reprinted for the first time in about 40 years and sold out in an instant last year. WOW was in charge of directing and producing this video.
The story is that SOUND BURGER, which appeared in the 1980s, travels through the ages and returns to the present age to save the records that no one listens to anymore. The situations that threaten the records are expressed as stages of the game, the three new colors of SOUND BURGER become the heroes, and they are depicted saving the unheard records. Inspired by SOUND BURGER's retro design from the '80s, we created a video with a worldview and pixel animation resembling an 8-bit shooting game. We aimed to convey the charm of SOUND BURGER by creating a retro-pop worldview that fuses nostalgia and novelty.
The pixel animation was produced in collaboration with pixel artist EXCALIBUR, who has a unique worldview, and the music was produced in collaboration with TORIENA, who specializes in expressions that fuse chiptune and modern music.
The story is that SOUND BURGER, which appeared in the 1980s, travels through the ages and returns to the present age to save the records that no one listens to anymore. The situations that threaten the records are expressed as stages of the game, the three new colors of SOUND BURGER become the heroes, and they are depicted saving the unheard records. Inspired by SOUND BURGER's retro design from the '80s, we created a video with a worldview and pixel animation resembling an 8-bit shooting game. We aimed to convey the charm of SOUND BURGER by creating a retro-pop worldview that fuses nostalgia and novelty.
The pixel animation was produced in collaboration with pixel artist EXCALIBUR, who has a unique worldview, and the music was produced in collaboration with TORIENA, who specializes in expressions that fuse chiptune and modern music.
Credits
Director / Designer : Takafumi Matsunaga
Producer : Ko Yamamoto
Line Producer : Tatsuya Inukai (HATCH)
Production Manager : Go Ichikawa (HATCH)
DOP / Photographer : Toshio Ohno
Lighting / Gaffer : Isao Amano
Production Design / Props : Agnes Nata
Stylist : Leonard Arceo
Hair / Make-up : Mao Dooley
Pixel Animation : EXCALIBUR
Music / Sound Design : TORIENA
Color Grading : Yukino Kobayashi (Artone Film)
Agency : AKQA
Producer : Ko Yamamoto
Line Producer : Tatsuya Inukai (HATCH)
Production Manager : Go Ichikawa (HATCH)
DOP / Photographer : Toshio Ohno
Lighting / Gaffer : Isao Amano
Production Design / Props : Agnes Nata
Stylist : Leonard Arceo
Hair / Make-up : Mao Dooley
Pixel Animation : EXCALIBUR
Music / Sound Design : TORIENA
Color Grading : Yukino Kobayashi (Artone Film)
Agency : AKQA
Related
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- Featured
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- Installation
- Prototype
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- UI/UX
Works
CITIZEN 2024 New Product Announcement 100th Anniversary of the first CITIZEN watch / Official website
CITIZEN｜2024
The Battle of Sekigahara 3D Motion Graphic Display
HITOHATA / Tourism Agency / Okazaki City / Sekigahara Town / Gifu Prefecture
