Credits
Director / Planner : Takeshi Funatsu
Art Director / Designer : Saki Kato
Technical Director / Planner : Kensuke Arakawa
Motion Designer : Sayaka Maruyama
Programmer : Yuki Horikawa, Seiya Takasawa, Yuya Umeta
Producer : Masahito Kodama
Music : Masato Hatanaka
Art Director / Designer : Saki Kato
Technical Director / Planner : Kensuke Arakawa
Motion Designer : Sayaka Maruyama
Programmer : Yuki Horikawa, Seiya Takasawa, Yuya Umeta
Producer : Masahito Kodama
Music : Masato Hatanaka
Zuika's Seasonal Timepiece
zuika｜2024
Zuika, a brand that has been dedicated to delivering the deliciousness of rice crackers with a strong focus on quality and freshness since its establishment, is proud to announce a new store has opened at CoCoLo Niigata. WOW was responsible for the planning, direction, and production of large-scale LED vision content for the store's interior decoration.
This work is based on the 72 microseasons of the year, with patterns that change in response to the passing of seasons in real-time. It combines “Wako,” colors unique to Japanese culture, with “Wagara,” traditional Japanese patterns used in product packaging, and scale-based animation. A program was implemented to create approximately 23,760 different patterns over the course of a year. By meticulously controlling and delivering these patterns at specific times, the space was designed to greet customers with a dynamic atmosphere.
This work is based on the 72 microseasons of the year, with patterns that change in response to the passing of seasons in real-time. It combines “Wako,” colors unique to Japanese culture, with “Wagara,” traditional Japanese patterns used in product packaging, and scale-based animation. A program was implemented to create approximately 23,760 different patterns over the course of a year. By meticulously controlling and delivering these patterns at specific times, the space was designed to greet customers with a dynamic atmosphere.
Credits
Director / Planner : Takeshi Funatsu
Art Director / Designer : Saki Kato
Technical Director / Planner : Kensuke Arakawa
Motion Designer : Sayaka Maruyama
Programmer : Yuki Horikawa, Seiya Takasawa, Yuya Umeta
Producer : Masahito Kodama
Music : Masato Hatanaka
Art Director / Designer : Saki Kato
Technical Director / Planner : Kensuke Arakawa
Motion Designer : Sayaka Maruyama
Programmer : Yuki Horikawa, Seiya Takasawa, Yuya Umeta
Producer : Masahito Kodama
Music : Masato Hatanaka
Related
- All
- Featured
- Commercial
- Motion Graphics
- Installation
- Prototype
- Product
- UI/UX
Works
CITIZEN 2024 New Product Announcement 100th Anniversary of the first CITIZEN watch / Official website
CITIZEN｜2024
The Battle of Sekigahara 3D Motion Graphic Display
HITOHATA / Tourism Agency / Okazaki City / Sekigahara Town / Gifu Prefecture
