Credits
Director：Ryo Kitabatake
CG Designer：Kazunori Kojima / Tsutomu Miyajima
Producer：Yasuaki Matsui
CG Designer：Kazunori Kojima / Tsutomu Miyajima
Producer：Yasuaki Matsui
V Resonatic Cream
POLA｜2017
In October of 2017, the cream “V Resonatic Cream,” an exploration into a new value of cosmetic products, was born from Pola’s new brand “V.” WOW was in charge of directing and producing the television commercial for this product.
The message for “V Resonatic Cream” is “People echo with people. People elevate with people.” This message is demonstrated through the uniquely designed bottles which dance playfully and elegantly. The dance and formation of the bottles are not dismissed as a mere fantasy from beginning to end. Rather, this world of imagination is articulated with a sense of realism through the realistic and precise movements of the bottles. Moreover, in order to make the most of this product’s unique form, we took particular care to the theatrical backdrop and the movements so that audience members will be tempted to hold and touch the product in their own hands.
The message for “V Resonatic Cream” is “People echo with people. People elevate with people.” This message is demonstrated through the uniquely designed bottles which dance playfully and elegantly. The dance and formation of the bottles are not dismissed as a mere fantasy from beginning to end. Rather, this world of imagination is articulated with a sense of realism through the realistic and precise movements of the bottles. Moreover, in order to make the most of this product’s unique form, we took particular care to the theatrical backdrop and the movements so that audience members will be tempted to hold and touch the product in their own hands.
Credits
Director：Ryo Kitabatake
CG Designer：Kazunori Kojima / Tsutomu Miyajima
Producer：Yasuaki Matsui
CG Designer：Kazunori Kojima / Tsutomu Miyajima
Producer：Yasuaki Matsui
Related
- All
- Featured
- Commercial
- Motion Graphics
- Installation
- Prototype
- Product
- UI/UX
Works
CITIZEN 2024 New Product Announcement 100th Anniversary of the first CITIZEN watch / Official website
CITIZEN｜2024
The Battle of Sekigahara 3D Motion Graphic Display
HITOHATA / Tourism Agency / Okazaki City / Sekigahara Town / Gifu Prefecture
