Credits
1F / 2F Contents
Producer: Go Hagiwara
UI/UX Designer：Sayaka Maruyama, Saki Kato, Takaaki Morita, Yutaka Kadota, Mayu Kobayashi, Reiko Katayama
Movie：Shigeru Makino, Misaki Horai
Programming：D1、TASKO、office FA
Body Design：DC International
Body Design /Programming：V-SYNC
Interior Design：NOMURA Co., Ltd.
SE：Yusuke Tamaki
Store System Design / Implementation：NRI
Installation
Concept / Design / Program: Yuki Tazaki, Takuma Nakazi, Shunsaku Ishinabe, Daisuke Moriwaki
Lighting Design / Production：Tokyo Lighting Design
Water Landscape Design：Bellrx
Art Department: Gendai Koubou
Interior Design：NOMURA Co., Ltd.
Promotion Contents
Producer: Go Hagiwara
Director: Shigetaka Makabe
Motion Graphic Designer: Kazunori Kojima
Photographer: Toshimi Narikami
Gaffer: Yuichi Kato
DIT：Hiroyuki Watanabe
Casting: Kettle inc.
Stylist: Yoppy
Hair&Make-up: Rie Aoki
Retoucher: Kazuya Tomabechi
Editor: Sony PCL
Music：daji studio
Copy Writer: Atsushi Katayama
Producer: Go Hagiwara
UI/UX Designer：Sayaka Maruyama, Saki Kato, Takaaki Morita, Yutaka Kadota, Mayu Kobayashi, Reiko Katayama
Movie：Shigeru Makino, Misaki Horai
Programming：D1、TASKO、office FA
Body Design：DC International
Body Design /Programming：V-SYNC
Interior Design：NOMURA Co., Ltd.
SE：Yusuke Tamaki
Store System Design / Implementation：NRI
Installation
Concept / Design / Program: Yuki Tazaki, Takuma Nakazi, Shunsaku Ishinabe, Daisuke Moriwaki
Lighting Design / Production：Tokyo Lighting Design
Water Landscape Design：Bellrx
Art Department: Gendai Koubou
Interior Design：NOMURA Co., Ltd.
Promotion Contents
Producer: Go Hagiwara
Director: Shigetaka Makabe
Motion Graphic Designer: Kazunori Kojima
Photographer: Toshimi Narikami
Gaffer: Yuichi Kato
DIT：Hiroyuki Watanabe
Casting: Kettle inc.
Stylist: Yoppy
Hair&Make-up: Rie Aoki
Retoucher: Kazuya Tomabechi
Editor: Sony PCL
Music：daji studio
Copy Writer: Atsushi Katayama
SHISEIDO GLOBAL FLAGSHIP STORE
SHISEIDO | 2020
SHISEIDO, already present in 88 countries and regions worldwide, celebrated the grand opening of its SHISEIDO GLOBAL FLAGSHIP STORE in Ginza, where the company was originally founded. This flagship store spans three floors of the building, making it the largest branch operated by the brand. Its primary goal is to enhance awareness and understanding of the SHISEIDO brand through beauty-centric experiences, and WOW played a key role in its development.
UI/UX Design for Products and Services on 1F and 2F
WOW was entirely in charge of the UI/UX design of the technology-intensive store fixtures on the first and second floors at the flagship store. Since store fixture location and enclosure design are closely associated with UX, in order to achieve the best UI/ UX, WOW has worked with companies on co-creation from interior design to store fixture design and backend development.
Planning, Directing, and Producing Installation Works That Embody the Brand
Water is the source of makeup, and as it pours down from the ceiling onto the water feature, ripples of “light” emerge fluidly with it, circulating and changing as if water and light were always breathing. The water droplets are computer-controlled, mimicking heartbeats. SHISEIDO’s skincare technology helps with nerve transmission and immunity activation within the skin. The ripples on the ceiling are supposed to resemble both of these.
Planning, Direction, and Production of PR Tools (Video and Graphics)
WOW planned, directed, and produced introductory videos, graphic tools, and various other flagship store contents.
Here at the SHISEIDO GLOBAL FLAGSHIP STORE, with all its partnering businesses gathering, you will see digital contents that you won’t be able to find anywhere else. WOW spent time and had a discussion with SHISEIDO and its partnering businesses, allowing our collaboration to proceed smoothly. WOW applied SHISEIDO’s positioning ideas to the store’s UI/UX design, installation, and PR tools to create an integrated design and user experience.
Project Overview▶Case Study SHISEIDO GLOBAL FLAGSHIP STORE Vol.1
Content Details▶ Case Study SHISEIDO GLOBAL FLAGSHIP STORE Vol.2
UI/UX Design for Products and Services on 1F and 2F
WOW was entirely in charge of the UI/UX design of the technology-intensive store fixtures on the first and second floors at the flagship store. Since store fixture location and enclosure design are closely associated with UX, in order to achieve the best UI/ UX, WOW has worked with companies on co-creation from interior design to store fixture design and backend development.
Planning, Directing, and Producing Installation Works That Embody the Brand
Water is the source of makeup, and as it pours down from the ceiling onto the water feature, ripples of “light” emerge fluidly with it, circulating and changing as if water and light were always breathing. The water droplets are computer-controlled, mimicking heartbeats. SHISEIDO’s skincare technology helps with nerve transmission and immunity activation within the skin. The ripples on the ceiling are supposed to resemble both of these.
Planning, Direction, and Production of PR Tools (Video and Graphics)
WOW planned, directed, and produced introductory videos, graphic tools, and various other flagship store contents.
Here at the SHISEIDO GLOBAL FLAGSHIP STORE, with all its partnering businesses gathering, you will see digital contents that you won’t be able to find anywhere else. WOW spent time and had a discussion with SHISEIDO and its partnering businesses, allowing our collaboration to proceed smoothly. WOW applied SHISEIDO’s positioning ideas to the store’s UI/UX design, installation, and PR tools to create an integrated design and user experience.
Project Overview▶Case Study SHISEIDO GLOBAL FLAGSHIP STORE Vol.1
Content Details▶ Case Study SHISEIDO GLOBAL FLAGSHIP STORE Vol.2
Credits
1F / 2F Contents
Producer: Go Hagiwara
UI/UX Designer：Sayaka Maruyama, Saki Kato, Takaaki Morita, Yutaka Kadota, Mayu Kobayashi, Reiko Katayama
Movie：Shigeru Makino, Misaki Horai
Programming：D1、TASKO、office FA
Body Design：DC International
Body Design /Programming：V-SYNC
Interior Design：NOMURA Co., Ltd.
SE：Yusuke Tamaki
Store System Design / Implementation：NRI
Installation
Concept / Design / Program: Yuki Tazaki, Takuma Nakazi, Shunsaku Ishinabe, Daisuke Moriwaki
Lighting Design / Production：Tokyo Lighting Design
Water Landscape Design：Bellrx
Art Department: Gendai Koubou
Interior Design：NOMURA Co., Ltd.
Promotion Contents
Producer: Go Hagiwara
Director: Shigetaka Makabe
Motion Graphic Designer: Kazunori Kojima
Photographer: Toshimi Narikami
Gaffer: Yuichi Kato
DIT：Hiroyuki Watanabe
Casting: Kettle inc.
Stylist: Yoppy
Hair&Make-up: Rie Aoki
Retoucher: Kazuya Tomabechi
Editor: Sony PCL
Music：daji studio
Copy Writer: Atsushi Katayama
Producer: Go Hagiwara
UI/UX Designer：Sayaka Maruyama, Saki Kato, Takaaki Morita, Yutaka Kadota, Mayu Kobayashi, Reiko Katayama
Movie：Shigeru Makino, Misaki Horai
Programming：D1、TASKO、office FA
Body Design：DC International
Body Design /Programming：V-SYNC
Interior Design：NOMURA Co., Ltd.
SE：Yusuke Tamaki
Store System Design / Implementation：NRI
Installation
Concept / Design / Program: Yuki Tazaki, Takuma Nakazi, Shunsaku Ishinabe, Daisuke Moriwaki
Lighting Design / Production：Tokyo Lighting Design
Water Landscape Design：Bellrx
Art Department: Gendai Koubou
Interior Design：NOMURA Co., Ltd.
Promotion Contents
Producer: Go Hagiwara
Director: Shigetaka Makabe
Motion Graphic Designer: Kazunori Kojima
Photographer: Toshimi Narikami
Gaffer: Yuichi Kato
DIT：Hiroyuki Watanabe
Casting: Kettle inc.
Stylist: Yoppy
Hair&Make-up: Rie Aoki
Retoucher: Kazuya Tomabechi
Editor: Sony PCL
Music：daji studio
Copy Writer: Atsushi Katayama
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