Credits
Promotion Film
Director：Ryo Kitabatake
Designer：Ryo Kitabatake, Shota Oga
Programmer：Hiroki Sato
Technical Advisor：Hiroki Sato
Producer：Go Hagiwara
Executive Producer：Hiroshi Takahashi
UX Staff
Director：Ryo Kitabatake
Producer：Yasuaki Matsui
Executive Producer：Hiroshi Takahashi
Director：Ryo Kitabatake
Designer：Ryo Kitabatake, Shota Oga
Programmer：Hiroki Sato
Technical Advisor：Hiroki Sato
Producer：Go Hagiwara
Executive Producer：Hiroshi Takahashi
UX Staff
Director：Ryo Kitabatake
Producer：Yasuaki Matsui
Executive Producer：Hiroshi Takahashi
Lyric speaker
COTODAMA｜2016
We planned, produced, and directed the concept movie for the Lyric speaker, winner of the SXSW 2015 Best Bootstrap Company award. We were also responsible for the direction of the UX design implemented in the product, along with (partial) motion design and direction.
In the concept movie, lyrics are displayed on the speaker as the song plays, giving the viewer a visual experience. This, along with the advanced processing during the user’s experience, is intended to familiarize the viewer with the product on a sensory level. We focused on creating a good balance between visualization and user experience without over-explaining the complex background processes or relying too heavily on imagery. We also utilized a point cloud as a bridge between ‘real space’ and ‘digital space’. In keeping with the high-end feel of the product, we based the visuals on rich, rigid motion graphics.
Lyric speaker is the next generation of speakers which displays lyrics in sync with the music. When you choose a song on your mobile phone, the lyrics show up on the translucent screen. If it is a mild song like a ballad, the fonts and movements become soft. If it is an energetic song like Rock, they become strong and powerful. Music analysis technologies developed by National Institute of Advanced Industrial Science and Technology (AIST) automatically analyzes the song’s mood and structure, and the built-in expression engine creates motion graphics to each song that’s played. Lyric speaker is the world’s first speaker equipped with ‘Lyric Sync Technology,’ the technology to automatically visualize the lyrics in a beautiful way.
▶Lyric speaker Official website
In the concept movie, lyrics are displayed on the speaker as the song plays, giving the viewer a visual experience. This, along with the advanced processing during the user’s experience, is intended to familiarize the viewer with the product on a sensory level. We focused on creating a good balance between visualization and user experience without over-explaining the complex background processes or relying too heavily on imagery. We also utilized a point cloud as a bridge between ‘real space’ and ‘digital space’. In keeping with the high-end feel of the product, we based the visuals on rich, rigid motion graphics.
Lyric speaker is the next generation of speakers which displays lyrics in sync with the music. When you choose a song on your mobile phone, the lyrics show up on the translucent screen. If it is a mild song like a ballad, the fonts and movements become soft. If it is an energetic song like Rock, they become strong and powerful. Music analysis technologies developed by National Institute of Advanced Industrial Science and Technology (AIST) automatically analyzes the song’s mood and structure, and the built-in expression engine creates motion graphics to each song that’s played. Lyric speaker is the world’s first speaker equipped with ‘Lyric Sync Technology,’ the technology to automatically visualize the lyrics in a beautiful way.
▶Lyric speaker Official website
Credits
Promotion Film
Director：Ryo Kitabatake
Designer：Ryo Kitabatake, Shota Oga
Programmer：Hiroki Sato
Technical Advisor：Hiroki Sato
Producer：Go Hagiwara
Executive Producer：Hiroshi Takahashi
UX Staff
Director：Ryo Kitabatake
Producer：Yasuaki Matsui
Executive Producer：Hiroshi Takahashi
Director：Ryo Kitabatake
Designer：Ryo Kitabatake, Shota Oga
Programmer：Hiroki Sato
Technical Advisor：Hiroki Sato
Producer：Go Hagiwara
Executive Producer：Hiroshi Takahashi
UX Staff
Director：Ryo Kitabatake
Producer：Yasuaki Matsui
Executive Producer：Hiroshi Takahashi
Related
- All
- Featured
- Commercial
- Motion Graphics
- Installation
- Prototype
- Product
- UI/UX
Works
CITIZEN 2024 New Product Announcement 100th Anniversary of the first CITIZEN watch / Official website
CITIZEN｜2024
The Battle of Sekigahara 3D Motion Graphic Display
HITOHATA / Tourism Agency / Okazaki City / Sekigahara Town / Gifu Prefecture
