Credits
Creative Director：Hiroshi Ouchi
Director：Takuma Sasaki
CG Designer：Takuma Sasaki, Hironobu Sone
Producer：Fumihito Anzai
Music：Masato Hatanaka
Director：Takuma Sasaki
CG Designer：Takuma Sasaki, Hironobu Sone
Producer：Fumihito Anzai
Music：Masato Hatanaka
CITIZEN Eco-Drive 365 CONCEPT MOVIE
CITIZEN｜2023
In the "CITIZEN 2023 New Product Announcement" released on March 15th, 2023, WOW was responsible for the planning, direction and production of the concept video for the new "Eco-Drive365" wristwatch.
To express the feature of the product that it can be powered by even a small amount of light, the stage was set underground where faint rays of light penetrate to reveal the product. As a symbol of the evolution and growth of Eco-Drive and Citizen, the video depicted the time-lapse growth of plants as they sprouted and blossomed under the light, showing the changing seasons. By illustrating the passage of a year, it represented the functional feature that once fully charged, the watch can operate for an entire year. In addition, the camera work focused on details to convey the aesthetic details of the product, with bezels inspired by the shape of a crystal and a watch face reminiscent of a starry sky.
To express the feature of the product that it can be powered by even a small amount of light, the stage was set underground where faint rays of light penetrate to reveal the product. As a symbol of the evolution and growth of Eco-Drive and Citizen, the video depicted the time-lapse growth of plants as they sprouted and blossomed under the light, showing the changing seasons. By illustrating the passage of a year, it represented the functional feature that once fully charged, the watch can operate for an entire year. In addition, the camera work focused on details to convey the aesthetic details of the product, with bezels inspired by the shape of a crystal and a watch face reminiscent of a starry sky.
Credits
Creative Director：Hiroshi Ouchi
Director：Takuma Sasaki
CG Designer：Takuma Sasaki, Hironobu Sone
Producer：Fumihito Anzai
Music：Masato Hatanaka
Director：Takuma Sasaki
CG Designer：Takuma Sasaki, Hironobu Sone
Producer：Fumihito Anzai
Music：Masato Hatanaka
Related
- All
- Featured
- Commercial
- Motion Graphics
- Installation
- Prototype
- Product
- UI/UX
Works
CITIZEN 2024 New Product Announcement 100th Anniversary of the first CITIZEN watch / Official website
CITIZEN｜2024
The Battle of Sekigahara 3D Motion Graphic Display
HITOHATA / Tourism Agency / Okazaki City / Sekigahara Town / Gifu Prefecture
