Credits

Creative Director : Shota Oga
Visual Designer : Kenji Tanaka
Producer : Fumihito Anzai
Project Manager : Ryoma Yamashita
Sound : Underarrow

The CITIZEN Caliber 0200 Product Movie

CITIZEN | 2021
WOW planned, filmed, and produced the product promotion video for Citizen's first mechanical watch since 2010, "The Citizen Caliber 0200."

To convey the watch's concept of "Aesthetics," show off The Citizen's brand color "Silver," and the "Elegance of the Final Product" built into each part, we depicted the process of the watch as it is being built, and put the spotlight on each individual piece during the process. Additionally, we homogenized the overall look of the video by using a metallic background and focusing on the metallic parts. Using movement as well as the contrast between the hairline and mirror finish, we gave it an industrial and sharp look.

▶CITIZEN New Product 2021

Credits

Creative Director : Shota Oga
Visual Designer : Kenji Tanaka
Producer : Fumihito Anzai
Project Manager : Ryoma Yamashita
Sound : Underarrow

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