Credits
Director / Visual Designer : Shota Oga
Producer : Fumihito Anzai
Sound : Dajistudios
Producer : Fumihito Anzai
Sound : Dajistudios
CITIZEN Eco-Drive Riiiver
CITIZEN | 2019
WOW oversaw the planning and creation of the communication design for the new IoT platform, Riiiver, which was co-developed by Citizen Watch and VELDT.
Alongside the start of the Riiiver service, the first product to support it, the solar-powered smartwatch, CITIZEN Eco-Drive Riiiver, was released. This product, which combines the functionality of a smartwatch with the beauty of a wristwatch, is unique in that it gives users a great sense of freedom to customize the watch as they please. By linking the watch with the Riiiver app on your smartphone, you can assign functions you like to the buttons, giving you control over the movements of the hands.
The promotional video focused on the distinctive hand movements, and graphically showcased the various movements of the three hands, the watch design, and color variations in a speedy manner. Setting out a number of watch color variations on one screen enabled the sharing and presenting of the linking of the watch with the app.
▶Case Study “CITIZEN Riiiver”
Alongside the start of the Riiiver service, the first product to support it, the solar-powered smartwatch, CITIZEN Eco-Drive Riiiver, was released. This product, which combines the functionality of a smartwatch with the beauty of a wristwatch, is unique in that it gives users a great sense of freedom to customize the watch as they please. By linking the watch with the Riiiver app on your smartphone, you can assign functions you like to the buttons, giving you control over the movements of the hands.
The promotional video focused on the distinctive hand movements, and graphically showcased the various movements of the three hands, the watch design, and color variations in a speedy manner. Setting out a number of watch color variations on one screen enabled the sharing and presenting of the linking of the watch with the app.
▶Case Study “CITIZEN Riiiver”
Credits
Director / Visual Designer : Shota Oga
Producer : Fumihito Anzai
Sound : Dajistudios
Producer : Fumihito Anzai
Sound : Dajistudios
Related
- All
- Featured
- Commercial
- Motion Graphics
- Installation
- Prototype
- Product
- UI/UX
Works
CITIZEN 2024 New Product Announcement 100th Anniversary of the first CITIZEN watch / Official website
CITIZEN｜2024
The Battle of Sekigahara 3D Motion Graphic Display
HITOHATA / Tourism Agency / Okazaki City / Sekigahara Town / Gifu Prefecture
