“Unlearning the Visuals” – Shaping the Future of Video Expression Launch of teaser movie & event information and start of tickets sales!
WOW magazine 205 - Oct. 3rd, 2022
From Saturday, October 15 to Sunday, October 30, 2022, WOW will hold “Unlearning the Visuals,” an exhibition featuring several never-before-seen original and new works, at Warehouse TERRADA E HALL.
“Unlearn,” the theme of the exhibition, means unraveling the things that we have learned to date, through both thought processes and with our bare hands, to then reacquire them as a new and visceral part of our being. Through “Unlearning the Visuals,” which is being held on WOW’s 25th anniversary, we will “unlearn” the many forms of visual expression we have accumulated to date and explore new forms of expression that will pave the way to a new era.
“Unlearn,” the theme of the exhibition, means unraveling the things that we have learned to date, through both thought processes and with our bare hands, to then reacquire them as a new and visceral part of our being. Through “Unlearning the Visuals,” which is being held on WOW’s 25th anniversary, we will “unlearn” the many forms of visual expression we have accumulated to date and explore new forms of expression that will pave the way to a new era.
Launch of “Unlearning the Visuals” Teaser Movie
Ahead of the official opening of the exhibition on Saturday, October 15, this teaser movie offers a sneak preview with brand-new footage of each work. The movie provides a preview of the 5 new works featured at the exhibition, as well as the logo movie created as part of the WOW 25th anniversary project. Descriptions of the 5 works are as follows.
Viewpoints – a work where visitors view images affected by reflections and optical illusions created by multiple mirrors arranged across a space. Refraction – a work where visitors view “unfocused” and imperfect images with the help of the infinite “resolution” of human beings. Rotation – an interactive work where visitors can enjoy intuitive actions and videos. Festival Cornucopia – a powerful and immersive large-scale video installation created by WOW’s Sendai team based on the theme of “festive occasions.” Motion Modality / Passage with wind traces – a work that gives shape to videos, while seeking to fuse videos and architecture. We hope you are looking forward to the exhibition.
▶Teaser Movie
Ahead of the official opening of the exhibition on Saturday, October 15, this teaser movie offers a sneak preview with brand-new footage of each work. The movie provides a preview of the 5 new works featured at the exhibition, as well as the logo movie created as part of the WOW 25th anniversary project. Descriptions of the 5 works are as follows.
Viewpoints – a work where visitors view images affected by reflections and optical illusions created by multiple mirrors arranged across a space. Refraction – a work where visitors view “unfocused” and imperfect images with the help of the infinite “resolution” of human beings. Rotation – an interactive work where visitors can enjoy intuitive actions and videos. Festival Cornucopia – a powerful and immersive large-scale video installation created by WOW’s Sendai team based on the theme of “festive occasions.” Motion Modality / Passage with wind traces – a work that gives shape to videos, while seeking to fuse videos and architecture. We hope you are looking forward to the exhibition.
▶Teaser Movie
Tickets go on sale
Advance tickets are now on sale on the official website and can be purchased through ArtSticker. You will need to register as a member of ArtSticker (free of charge) when you purchase tickets.
▶ArtSticker "Unlearning the Visuals" website
Advance tickets are now on sale on the official website and can be purchased through ArtSticker. You will need to register as a member of ArtSticker (free of charge) when you purchase tickets.
▶ArtSticker "Unlearning the Visuals" website
WOW × Maison MIHARA YASUHIRO
Limited edition sneakers created in a collaboration between fashion brand Maison MIHARA YASUHIRO and WOW. To celebrate this collaboration, an AR work featuring an original illustrated character created by Maison MIHARA YASUHIRO will be released on the WOW AR app.
* 100 pairs of sneakers will be available for sale exclusively at the venue during the exhibition period.
WOW AR “LET'S BE MUSUBENA-KUN”
Release Date： Mid-October 2022
Price： Free of charge
▶App Store
▶Official website
WOW AR
An app that lets you enjoy art installations with augmented reality (AR) and motion graphics. The app aims to use AR to turn any environment into an art installation. Launched in 2020 with 5 motion graphics works featured so far, one of which, WOW PORTAL, won Silver in Immersive and Mixed Reality, Craft-Use of AR at the US Telly Awards, which honor excellence in video and television.
▶WOW AR
Who is Kutsuhimo Musubena-Kun?
This mysterious figure is an original illustrated character designed by Maison MIHARA YASUHIRO. He supposedly has the same background as Mihara Yasuhiro, having been born in 1972 and raised in Fukuoka, and claims to be incapable of tying his own shoelaces.
Limited edition sneakers created in a collaboration between fashion brand Maison MIHARA YASUHIRO and WOW. To celebrate this collaboration, an AR work featuring an original illustrated character created by Maison MIHARA YASUHIRO will be released on the WOW AR app.
* 100 pairs of sneakers will be available for sale exclusively at the venue during the exhibition period.
WOW AR “LET'S BE MUSUBENA-KUN”
Release Date： Mid-October 2022
Price： Free of charge
▶App Store
▶Official website
WOW AR
An app that lets you enjoy art installations with augmented reality (AR) and motion graphics. The app aims to use AR to turn any environment into an art installation. Launched in 2020 with 5 motion graphics works featured so far, one of which, WOW PORTAL, won Silver in Immersive and Mixed Reality, Craft-Use of AR at the US Telly Awards, which honor excellence in video and television.
▶WOW AR
Who is Kutsuhimo Musubena-Kun?
This mysterious figure is an original illustrated character designed by Maison MIHARA YASUHIRO. He supposedly has the same background as Mihara Yasuhiro, having been born in 1972 and raised in Fukuoka, and claims to be incapable of tying his own shoelaces.
Related Event Information
Online Talk Event
The WOW Talk series is an online talk event featuring WOW staff. Staff members will talk about the inspiration behind the ideas for the works exhibited in "Unlearning the Visuals," the background of their work, and the artistic expressions they tried to achieve.
WOW Talk Vol.10 Behind the Scene of "viewpoints" & "Rotation"
Guest: Hiroyuki Takahashi (independent curator)
Date & Time: Monday, October 17th, 7:00 p.m.
WOW Talk Vol.11 Behind the Scene of "Festival Cornucopia" & "Refraction"
Date & Time: Tuesday, October 18th, 7:00 p.m.
WOW Talk Vol.12
"Seeing Light and Understanding the Future of the Moving Image"
Guest: Hajime Kurumata (associate chief editor of "Shoten Kenchiku" (monthly magazine) and chief editor of "Commercial Space Lighting" (a supplemental issue).
Date: Friday, October 21st, 7:00 p.m.
* Broadcast: Live streaming on WOW YouTube Channel
Gallery Tour
Date and time：updated on the official website of "Unlearning the Visuals" as needed
Number of participants：10 participants per tour
Admission：Free of charge
*Ticket purchase requires free ArtSticker membership registration.
The WOW Talk series is an online talk event featuring WOW staff. Staff members will talk about the inspiration behind the ideas for the works exhibited in "Unlearning the Visuals," the background of their work, and the artistic expressions they tried to achieve.
WOW Talk Vol.10 Behind the Scene of "viewpoints" & "Rotation"
Guest: Hiroyuki Takahashi (independent curator)
Date & Time: Monday, October 17th, 7:00 p.m.
WOW Talk Vol.11 Behind the Scene of "Festival Cornucopia" & "Refraction"
Date & Time: Tuesday, October 18th, 7:00 p.m.
WOW Talk Vol.12
"Seeing Light and Understanding the Future of the Moving Image"
Guest: Hajime Kurumata (associate chief editor of "Shoten Kenchiku" (monthly magazine) and chief editor of "Commercial Space Lighting" (a supplemental issue).
Date: Friday, October 21st, 7:00 p.m.
* Broadcast: Live streaming on WOW YouTube Channel
Gallery Tour
Date and time：updated on the official website of "Unlearning the Visuals" as needed
Number of participants：10 participants per tour
Admission：Free of charge
*Ticket purchase requires free ArtSticker membership registration.
Unlearning the Visuals Exhibition Overview
Exhibition Period: October 15 (Sat) to 30 (Sun), 2022
Opening times: 11:00-20:00 (Last entry 19:30) * October 20 (Thu) is 11:00-16:30 (Last entry 16:00)
Venue: Warehouse TERRADA E Hall
Address: 2-1-3 Higashi-Shinagawa, Shinagawa-ku, Tokyo
▶Unlearning the Visuals Official Website
Entrance Fee
General Admission
On the day: 1,000 yen Advance purchase (date and time designated): 800 yen
Students *Elementary through to university and vocational school students
Weekdays: Free Weekends: 500 yen
* Advance tickets are available to buy online up to the day prior to your visit (date and time designated).
* Student tickets can also be reserved online up to the day prior to your visit (no advance purchase discount for student tickets).
* Students should present their student ID at the entrance.
* On the day tickets are available at the exhibition venue.
*Tickets will be available on the Unlearning the Visuals official website from mid of September.
Related News▶WOW unveiling a world of new visual experiences "Unlearning the Visuals"
Exhibition Period: October 15 (Sat) to 30 (Sun), 2022
Opening times: 11:00-20:00 (Last entry 19:30) * October 20 (Thu) is 11:00-16:30 (Last entry 16:00)
Venue: Warehouse TERRADA E Hall
Address: 2-1-3 Higashi-Shinagawa, Shinagawa-ku, Tokyo
▶Unlearning the Visuals Official Website
Entrance Fee
General Admission
On the day: 1,000 yen Advance purchase (date and time designated): 800 yen
Students *Elementary through to university and vocational school students
Weekdays: Free Weekends: 500 yen
* Advance tickets are available to buy online up to the day prior to your visit (date and time designated).
* Student tickets can also be reserved online up to the day prior to your visit (no advance purchase discount for student tickets).
* Students should present their student ID at the entrance.
* On the day tickets are available at the exhibition venue.
*Tickets will be available on the Unlearning the Visuals official website from mid of September.
Related News▶WOW unveiling a world of new visual experiences "Unlearning the Visuals"
