We made and utilized real-time video for the background for the key visuals of the 2022 S/S Makeup Collection for the beauty brand Celvoke. The shimmering particle visuals, inspired by the collection theme “New brightness with emotion,” were projected onto a gauze space. A system was constructed to allow real-time changes in the amount of particles, speed, coloring, etc., to immediately respond to dynamically changing shooting conditions. An emotional visual surrounded by a mysterious light was achieved.

▶ Celvoke

An entertainment facility for children aimed at nurturing their senses and awakening their newfound curiosity called "CULAFUL," opened at Atre Takeshiba with a theme of great nature. WOW was in charge of planning, producing, and creating the main contents in the MOUNTAIN area.

We started the plans with making the screen which takes up half the space look like a scene of nature. The screen projects images that will tickle the children's curiosity such as animals and insects, the growth of plants, the changing climate, storms, and volcanoes with the changing four seasons as its backdrop. By adding creative and dynamic changes in the scenery, such as moving from up in the sky to the other side of the earth, we ensured that the children will not get tired of watching it. Additionally, we designed the background sound to use atmospheric sounds like rain and wind and the sound of insects and animals so that children can focus on playing and create depth to the image on the screen.

We worked on the effects to ensure that this new playground, where image, sound, and space become one, will be filled with the curiosity of the children.

An interactive museum in the Takasago Thermal Innovation Center located in Tsukubamirai, Ibaraki Prefecture, will open in October 2020. WOW supervised the direction and production of four experience videos for this museum that was created to improve the awareness of the branding of “Takasago Thermal Engineering,” a leading company in the major air conditioning industry, and the building air conditioning industry. (Exhibition design and construction: Total Media Development Institute)

Air gate: “the entrance to the world that controls air”
An interactive video production using a fog screen. When visitors pass through the fog screen, the visuals with particles and fluid as the motifs change organically. We aimed to instinctively convey the image that air is something that can be controlled.

Air history: “we have been changing people's lives with air conditioning”
Video contents that introduce Takasago Thermal Engineering’s history and innovativeness. The video progresses when a device with a windmill incorporated into it is blown at. We used animation with illustrations to convey the age in which there as no air conditioning and how air conditioning technology was used to create comfort and change society in an easy-to-understand manner.

Air system: “air conditioning is moving this building”
Contents that introduce the state-of-the-art air conditioning system that is the star of the architecture of the innovation center. CG of the air conditioning equipment deep inside the museum is projected onto an entire wall and there is an explanation of how this building is air-conditioned. Near the center, there is also a hologram that allows visitors to freely observe the air conditioning equipment from any perspective.

Air future: “the possibility of a future paved by air conditioning”
An experience of exploring future life that slips in and out of view among the flow of air. How far can humans go in the future with the power of air conditioning? Where can they live? When a searchlight-type device faces the wall, the clouds clear up and visitors can catch a glimpse of the future air environment created by Takasago’s technology, such as space and the bottom of the ocean.

WOW oversaw the planning and creation of the communication design for the new IoT platform, Riiiver, which was co-developed by Citizen Watch and VELDT.

In line with the view of the world presented by the Riiiver logo, the movie was created an illustrated animation that has a sense of nostalgia and warmth to it, while also having a modern feel. It has a sense of excitement and interest, and a view of the world that conveys expectation for the future. While carrying a sense of surprise and novelty with Citizen, a watchmaker, producing a new platform service, we aimed to generate an image different from that which Citizen already possessed.

▶Case Study “CITIZEN Riiiver”

Light changes by the second, from day to night, and throughout the seasons of the year. It constantly shines over the world somewhere, providing energy and comfort through its strength and beauty, rising and drawing routinely in a cycle which seems to be eternal. In the real world, it is never be possible to command the entire view of this cycle of light. This work is an attempt to realize such grandstand view of this transient Circle of Light.

About the Exhibition
The work was produced for the exhibition,
NEOREAL WONDER - The World of Canon Digital Imaging held at Salone Internazionale del Mobile di Milano marking its 50th year in 2011. It was projected on the three- dimensional screen consisting of countless strands of leveling cords, created by TORAFU ARCHITECTS under the theme “Light Loom.” The exhibition space included a 3m wide and 8m long entrance tunnel leading to a main hall, where two 10m x 4m curved screens were installed near the entrance and the exit, flanking the luminous strands of cords forming the word “WONDER” at the center. 24 computer controlled projectors were used to create and regulate the atmospheric wholeness of the space. Unlike flat-screen projections, the luminous cords projections have a character of drastically changing their expressions depending on the viewing angle, and invites the viewer to an entirely new visual experience and a world of sensibilities previously unthinkable.