WOW was responsible for planning, directing and producing the concept movie for the “CITIZEN Brand 100th Anniversary Pocket Watch”, which was announced in March 2024. The movie depicts the journey of the first pocket watch through a time tunnel, gradually transforming from monochrome to color, and transforming into a new timepiece that carries on the legacy. It expresses how the thoughts and technologies have been continuously passed down to the “present”, 100 years after its birth. In addition, the spirit of Citizen's brand statement “BETTER STARTS NOW” is portrayed through live-action footage as the company looks ahead to the next 100 years.

We created a movie for the holiday season for BAO BAO ISSEY MIYAKE. Instead of using CG that gave off a cool and solid-looking impression, we sought a pop and warm expression. The characterization of the "STREAK" bags was used to express the excitement of the holiday season through a fun dance performance.

The “NEM-PA Series M.2 2280 Gaming SSD” can be used as extended storage for the PlayStation®5. WOW was in charge of the direction and production of the initial screening of this product. The cloth fluttering in the wind creates a cooling impression throughout the video. Which abstractly expresses the release from gaming restrictions obtained through the superior heat dissipation and high performance of the NEM-PA series with an integrated heatsink. The result is an elegant and refined video that draws a clear line under past gaming products.

▶Nextorage

WOW oversaw the planning and creation of the communication design for the new IoT platform, Riiiver, which was co-developed by Citizen Watch and VELDT.

Alongside the start of the Riiiver service, the first product to support it, the solar-powered smartwatch, CITIZEN Eco-Drive Riiiver, was released. This product, which combines the functionality of a smartwatch with the beauty of a wristwatch, is unique in that it gives users a great sense of freedom to customize the watch as they please. By linking the watch with the Riiiver app on your smartphone, you can assign functions you like to the buttons, giving you control over the movements of the hands.

The promotional video focused on the distinctive hand movements, and graphically showcased the various movements of the three hands, the watch design, and color variations in a speedy manner. Setting out a number of watch color variations on one screen enabled the sharing and presenting of the linking of the watch with the app.

▶Case Study “CITIZEN Riiiver”

The world biggest jewelry and watch trade fair "Baselworld 2018" held from Thursday, March 22 to Tuesday, March 27 in 2018. WOW produced the technology movie of "Caliber 0100" announced by CITIZEN, the ultrahigh precision photovoltaic eco drive movement, which performs the world's first “annual equation ± 1 second”.

It focused on “1 second” with images centered on the second hand. The hand ticking a second expressed a sense of tension, and the characteristic texture of a beautiful crystal added delicacy and transparency to the entire image. It showed the technology of CITIZEN in an easy-to-understand manner, such as a quartz oscillator and an IC circuit, which enabled "the annual equation of 1 second".