“Essential energy” is a cosmetic product approaching skincare through SHISEIDO’s new “skin sensitivity level” system. WOW developed an application to advertise this product in stores. It is a catalog app, able to simulate the effects of essential energy by photographing the user’s skin.

The app takes a picture of the user’s skin, and, by including product descriptions in-app, allows one to simulate what would happen to their skin. It is a story format, showing how one can regain their skin’s natural luster by applying essential energy by touching the screen. The app's purpose is not simply to explain the product but to deepen its understanding for the user through an interactive experience.

Complex facility Granpark, overflowing with greenery. The sign at the office tower listing all its tenants has been renewed into a digital signage. WOW did the design and development for that. Taking into account that it was positioned at the entrance after passing through a large garden, it was designed to go well with the greenery of Granpark. Graphics of plants emerge on the screen. When visitors approach the signage, the guide map is displayed to entice visitors.

In the office tower, the elevator does not stop on all floors, making it seem complicated. Thus, for this project, in order for visitors to not get lost, a 3D map was incorporated into the signage, and key colors were used to mark the floors that the elevator stops on in an attempt to solve this problem. Also, the hue of the footage is made to change according to the time of day, and the signage resembles the sky during sunrise or sunset, displaying beautiful colors.