WOW produced a television commercial for Mitsubishi Electric, which celebrated its 100th anniversary.
Based upon the catch copy, “Create new value together,” WOW expressed the unknown possibilities that exist in a future in which the individuality of each of the company's employees is multiplied. WOW fused the profound feelings that uniquely apply to Mitsubishi Electric with its long history and the feelings of expectation for a bright and individualistic future. WOW then finalized it all into an impressive work.

Dim wilderness and a man who continues to walk in the same area as if dragging his tired body. The man’s afterimages float in space to form a giant agglomeration and cover the man’s head. On land, tentacles cling to the man as if blocking him from walking. Eventually, the man falls to the ground and sinks into his inner world.

Modern people, constantly exposed to information and living together with complicated human relationships. Our self-recognized outlines and boundaries fluctuate, change, and dissolve. A film depicting humans living this repetition with a foreign vividness.

This is an original film by a unit of Ryo Kitabatake and Takuma Sasaki, who received the Best of Stash, Gold Telly Award. The latest filming technology volumetrics were used, it was shot at Dimension Studio in London, and the music was created by Max Cooper.

Max Cooper
Few have been so successful in interrogating and furthering the intersection between electronic music, visual art, technology and science in the past decade as Max Cooper. Collaborating with multi-disciplinary artists, and institutions like the Barbican, Zaha Hadid Architects and Dolby Atmos, Cooper has developed a mixed-media approach to the creation of immersive light installations, psycho acoustics, surround visuals, and electronic music.
▶Max Cooper

Dimension Studio
Dimension provides revolutionary volumetric and real-time production studios for the creation of next-generation Virtual Production, Digital Humans,  and XR content. With production studios based in UK and US, and mobile stages that operate worldwide, we are focused on shaping the future of virtual entertainment.
▶Dimension Studio

Telly Awards
Silver on Non-Broadcast: Craft-Visual Effects
Silver on Non-Broadcast: Craft- Art Direction

Vimeo
Staff Pick

BAO BAO ISSEY MIYAKE is a bag with a revolutionary concept and manufacturing method which, by combining pieces, allows an unlimited number of shapes with no restrictions.

The changes in form enabled by the triangular structure coincidentally allow the consumer to experience beauty, fun, and surprise. Combined with a practicality that makes these bags suitable for all kinds of scenes in your daily life.

In “Shape with a world,” BAO BAO ISSEY MIYAKE’s concept of infinite shapes, is expressed with natural objects and phenomena as a motif. New meaning and beauty are added to the phenomena made abstract by BAO BAO ISSEY MIYAKE's structure, creating a unique world. Going further, this is a piece that seeks to create a unique and organic form brought forth by the triangular construction.

▶BAO BAO ISSEY MIYAKE OFFICIAL WEBSITE

Since it started in 2017, POLA's Wrinkle Shot Medical Serum, a medicated cosmetic product become popular as a pioneer in wrinkle reduction. WOW was in charge of direction and CG production for the televised commercial which will be renewed in January 2021.

We used dynamic and delicate fluid effects to express the imposing appearance of Wrinkle Shot, a leader in wrinkle reduction, and its renewal is changing the industry.

The TEIJIN GROUP 100th Anniversary Project, jointly presented by KITCHEN&COMPANY, MIKATA, and WOW. The announcement of “FUTURE NAVIGATION” as a global message. At the same time, they are establishing “THINK HUMAN PROJECT,” and pursue the “improvement of QOL of humans in the future” through nine experimental projects.

WOW was in charge of the production and creation of TVCM and OOH as part of the announcement of “FUTURE NAVIGATION.” In order to express this project, in which TEIJIN tried to rethink humanity from new and multiple perspectives, we constructed visuals and a story based on the idea to break the general one of humanity down to unknown. What distinguishes humans from "things"? How do humans interact with the environment? What does it mean for humans to live like humans? It is a creation that challenges these questions, which have no clear answers, through various areas and expressions. We have aimed to create a quirky yet beautiful world boldly and delicately by reconstructing a sensitive motif.

▶TEIJIN LTD's special 100th year anniversary site